Cooley partner Kristen Mathews‘ Law360 article argues that protecting neural privacy is essential – for both businesses and the human mind. Examining the evolving legal landscape surrounding neural data privacy in the United States, Mathews highlights recent legislation in Colorado, California, Montana and Connecticut regulating the handling of neural data as sensitive personal information. She discusses the unique privacy concerns associated with neural data, the varying consent models and transparency requirements across the states that have enacted regulatory statutes, and the operational implications for businesses. She also underscores the importance of neurotechnology companies adopting robust self-regulatory practices to stay ahead of regulations while continuing to innovate.
