Tag: advertising
New Hampshire and New Jersey Pass Comprehensive Consumer Privacy Laws
The proliferation of state consumer privacy laws continues into 2024. On March 6, 2024, New Hampshire Gov. Chris Sununu signed SB255, the New Hampshire Privacy Act (NHPA), making New Hampshire the 14th state to enact a comprehensive privacy law. Similarly, on January 16, 2024, New Jersey Gov. Phil Murphy signed […]
The DAA Announces the Development of New CCPA Tools for Ad Industry
On November 25, 2019, the Digital Advertising Alliance announced it is developing cross-industry tools for publishers, brands, agencies and adtech to provide a mechanism to opt out under the California Consumer Privacy Act, which takes effect on January 1, 2020. These tools align with the DAA’s self-regulatory guidelines and are […]